With more than 20 years of experience, our in-house design strategy 和 UX firm, 其他Left, has helped Fortune 500 companies 和 startups launch innovative 数字 产品. 我们以用户为中心，研究驱动的设计过程确保我们能够发现 和 验证用户的实际需求. 我们总是这样开始:“我们的问题是什么? 试图解决?". 我们使用用户研究，旅程地图和原型来验证我们的 assumptions 和 clearly define the 解决方案 in terms of what you should do, not what you 能做的. This approach significantly reduces project risk around budget 和 time行 和 ensures that the product solves the right problem 和 truly meets the business's needs.
产品开发失败有几个原因. 这可能是由于利益相关者缺乏一致， underestimating the total effort needed, lack of a clear product decision-maker, or failure to 适当地识别已证实的和假设的用户需求. 失败可能意味着发射延迟 your product, wasting massive time 和 capital, or even the loss of your startup.
我们的产品 strategy specialists will help you identify who all of your stakeholders are — 从 the principles in your company, sales staff, customer service, the 结束-user, 和 even your 供应商. 我们会帮助你把他们所有的期望调整到一致.
We'll help you properly estimate the total effort that building a new product 会把. Most companies t结束 to underestimate, which could throw off the timing of your product launch 和营销活动.
Without a decision-maker, it will become very difficult to meet your team's initially targeted bb电子app表. 为了避免陷入审批循环，我们会明确地帮助你 在项目开始之前定义角色.
Don't risk the entire success of your project by assuming what your customers need. 我们的产品 strategy experts will adequately research your stakeholders' proven needs to ensure the return 你所期望的投资和效率收益.
Starting with a great idea 和 immediately rushing to production will almost always 最终得到一个难以使用的产品. 没有适当的尽职调查和研究 identify the market problem, create a 解决方案 design, 和 build a list of requirements 和 user 故事，你的产品很可能无法达到它的目标. 我们以人为本的设计 approach is a left-to-right process that works to bring clarity 和 untangle all of the 开发开始前的困惑.
We start by defining the market problem, which begins by identifying who the stakeholders are 和 reconciling their vision of how to solve the problem to what the 结束-users actually need. 我们所做的 this by creating a problem statement to really underst和 the problem we're 试图解决.
Now it's time to get into the 解决方案 design by doing design research to underst和 their real 需求和他们的观点. 这包括创建线框图、产品架构和 design research so that everyone can walk away in agreement with a well-documented concrete 解决方案.
Finally, we look at a list of beneficial requirements 和 user stories that clearly tell the 开发人员要做什么以及接受标准是什么. 现在，我们开始 bb电子app. It's not a perfectly straight 行, but we're nowhere near the tangled confusion at 一开始.
几乎所有的困惑都解决了，我们可以开始开发了. 总有一些 that has to change at this point, but now you can get into smooth configuration testing 和 随你去调整. 用不了多久，你就会顺利推出一款易于使用的产品 结束.
We help businesses every day take all they 能做的 和 figure out what they should do. 我们的工作 is to research 和 document how your users think 和 then create visuals 和 产品 that help 在他们的日常生活中. 我们与初创公司和大型组织合作，帮助他们思考 through what problem they're 试图解决 和 make sure the answer aligns with their stakeholders' 和 users' needs 和 interests to 结束 up with an easy-to-use product. 我们从 可以,应该 by clearly defining 和 designing the product before it gets developed.
设计 based on what's known at the start, 和 you could 结束 up with a product that doesn't solve 用户的需求.
设计 based on what you discover with a clearly 定义问题的陈述, stakeholder 访谈和用户研究.
我们的第一步 其他Left 有几个 不同版本的发现最终以一个明确的 定义问题的陈述. 如果你是一个领导者或企业家，其主要职责是 to determine if it will be worth developing your idea into software, it is critical to be very 把问题弄清楚. 这是一个特定的问题，只能通过问这个人是谁来解决? 他或她的痛点是什么? 无论问题是什么，与利益相关者面谈和用户 研究，我们将成功定义最终用户.
设计 for the hypothetical user/human using the product could be solving the leaders' 了解用户，而不是实际用户的问题.
设计 for exactly who will use the product by building personas 和 journey maps.
下一步是了解你想要服务的人类. 即使你很清楚 problem 和 already done your cost model, you may be making the mistake of designing for a 假设人类. Often the user's problems are different 从 the leaders' underst和ing of 他们. It's very easy to lack empathy until we try to bring a very specific human to life. 这是一个 critical mistake to avoid this step, which is why we create personas 和 journey maps of your 让终端用户对一个真实的人产生共鸣.
Get "buy-in" to an idea to build a technology product, but then stakeholders may be imagining 不同的解决方案.
Clearly design the product to lay eyes before bb电子app begins by creating wireframes, design 比较,原型.
To ensure your product is the right one 和 there's a market for it, we clearly design the product using wireframes 和 design comps so that everyone can lay eyes on it before bb电子app 甚至存在. With these wireframes 和 design comps, we can make a clickable prototype that 感觉就像应用程序本身. 修复这种东西非常快. 现在你有一个 really good sense of what the product itself is going to do, 和 you can make pivots without 让你的公司损失惨重.
Set a budget for a product, h和 it off to bb电子app with the information available, 和 hope 最好的. But there's no way to know if the investment will solve the problem at h和 or 达到预期效果. 你甚至不知道你的产品是你的还是你的 用户认为.
Have defined what problem you're 试图解决, what all stakeholders need in a 解决方案, whom you're building for, 和 precisely what will be built with user stories, prioritized product 路线图和技术战略.
Often user experience design 和 product design silo 他们selves away 从 forming a 技术合作关系. 这是最昂贵的错误之一，因为过程 内容聚合的问题没有得到充分考虑. 重要的是要确定每一个 piece of information is coming 从, what the process of aggregating it is, 和 whose 负责收集. 只有通过这个过程，你才能正确地估计如何 这要花很多时间.